Social Media Training Built for Multifamily

Your onsite teams help manage one of your community’s largest digital touchpoints. Give them the training to do it strategically, consistently, and responsibly.

What your team will learn:

  • How to use community social media accounts responsibly while protecting login credentials, resident privacy, and the company’s brand.
  • Best practices for setting up and managing social profiles so the community can be found when prospects are searching.
  • How to create content that moves prospects beyond scrolling and encourages them to visit the website, contact the community, or schedule a tour.
  • How to balance prospect-focused content with posts that keep current residents informed, involved, and connected.
  • How to increase exposure through neighborhood marketing, local business partnerships, and purposeful cross-promotion.
  • How to plan and run resident contests and social campaigns with clear goals, instructions, timelines, and follow-through.
  • How to create a practical content plan, respond to online engagement, and measure what is actually working.

This self-paced course equips Multifamily Professionals and Community Managers with clear, practical strategies they can immediately apply to their community’s social media.